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About the channel
We're a personal finance channel focused on helping Kiwis and Aussies make better decisions with their money. It covers all the everyday financial choices that can have a big impact over time, explained in a practical, straightforward way
The goal is simple:
Make finance easier to understand and useful enough that viewers can actually do something with what they learn
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Channel audience
The channel reaches a highly engaged personal finance audience, led by viewers in New Zealand and Australia. Around 85% of viewers are male, with 57% aged 25–44, a core demographic for investing, mortgages, KiwiSaver and other major financial decisions.
Today, the channel has 32,000+ subscribers and almost 3 million lifetime views, with New Zealand by far the largest market, followed by Australia and the United States.
The story behind the channel
The channel started during the 2020 lockdown, when I found myself watching more and more US personal finance creators. I loved the content, but got tired of hearing about 401ks, Roth IRAs and products that had little relevance to New Zealand.
So I decided Kiwis and Aussies deserved something of their own. I started making practical finance videos about the things that actually matter here, like KiwiSaver, super, mortgages, tax and everyday money decisions. What began as a post-lockdown project has since grown into a community across New Zealand and Australia.
Our timeline
Here's a few key milestones we've hit over the years!
300 videos
Partners I've Worked With
Here are some of the amazing companies I've worked with on the channel
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