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About the channel
We're a personal finance channel focused on helping Kiwis and Aussies make better decisions with their money. It covers all the everyday financial choices that can have a big impact over time, explained in a practical, straightforward way
The goal is simple:
Make finance easier to understand and useful enough that viewers can actually do something with what they learn
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Channel audience
The channel reaches a highly engaged personal finance audience, led by viewers in New Zealand and Australia. Around 85% of viewers are male, with 57% aged 25–44, a core demographic for investing, mortgages, KiwiSaver and other major financial decisions.
Today, the channel has 32,000+ subscribers and over 3 million lifetime views, with New Zealand by far the largest market, followed by Australia and the United States.
The story behind the channel
The channel started in 2022, after watching a bunch of US finance creators. I loved the content, but got tired of hearing about 401ks, Roth IRAs and products that had little relevance to New Zealand.
So I decided Kiwis and Aussies deserved something of their own. I started making practical finance videos about the things that actually matter here, like KiwiSaver, super, mortgages, tax and everyday money decisions. What began as a post-lockdown project has since grown into a community across New Zealand and Australia.
Our timeline
Here's a few key milestones we've hit over the years!
300 videos
Partners I've Worked With
Here are some of the amazing companies I've worked with on the channel
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